Weber continues: "This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world."Īs the press release highlights, the FIFA games are what they are in no small part to hundreds of licences, allowing EA to feature official teams, leagues, stadiums, and player names and likenesses. ![]() In a new press release on the EA website, Cam Weber of EA Sports says the company is "exploring the idea of renaming our global EA SPORTS football games". Now, following the successful release of FIFA 22, the publisher is considering a rebrand. Electronic Arts is reviewing its licensing agreement with FIFA that lets it use the brand for its ultra-popular football games.įIFA, or Federation Internationale de Football Association, is the organisation that governs global football (or soccer, if you want), and it's also been the name of EA Sports' annual series for decades.
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